Make Room

Netflix TV Spot

2018

Being more than just a streaming service, Netflix is a brand that has always celebrated inclusivity and put diverse stories forward. With this spot, we helped Netflix challenge the rest of the industry and invite creators to go against the grain and bring in new voices and diverse stories, so there’s more representation for writers, directors, and actors—and, as a result, more representative movies and TV for audiences.

Red & Co. made it a priority to use female creative and strategic teams. The spot was directed by an African-American director, cut by a female editor, and we worked with a woman-led production company—making room while making “Make Room.”

Role:
Graphic Designer — Presentation design, end credits, prop lettering.

Client: Netflix
Agency: Red & Co.
Year: 2018
ECD: Mira Kaddoura
Writers: Jess Vacek & Kimberly Harrington
Art Directors: Max Erdenberger & Julia Blackburn
Director: Malik Vitthal

Awards:
Clio – Social Media 2019
Clio – Brand & Program Identity 2019
Campaign US – Inclusive & Creative Award 2019
Comm Arts – Advertising Annual 2019
Rosey Award 2019