Spirit of Progress

Diageo Society 2030 Campaign

2020

Diageo needed a name and visual iconography for their 10-year sustainability plan, Society 2030. We create a unique icon for each of their pillars, representing their goals to promote positive drinking, champion inclusion, and diversity, and pioneer grain-to-glass sustainability. Together with their posters, the iconography provided Diageo with an elegant way to visualize their ambitious plans.

Role:
Graphic Designer — iconography and visual design

Client: Diageo
Agency: Red & Co.
Year: 2020
Art Director: Zorica Radovic
Illustrator: Gabriel Maragaño

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