Unpublished & confidential work.
Known for their top-rated adjustable pillows, Coop came to us needing help to establish themselves as more than just a pillow company, but as an authentic and innovative sleep brand. We developed a new strategy and identity, and gave them a new brand descriptor, “Coop Sleepwares.”
With their adjustable “Oomph” foam stuffing, their main ask was for a brand that said adjustability, personalization, and individualism. We designed a logo with an infinity symbol, representing the products’ unique adjustability feature and their infinite possibilities. In all, we developed a visual identity rich in personalization, sophistication, and elegance.
Graphic Designer – Art direction and brand identity lead.
Agency: Red & Co.
Creative Director: Max Erdenberger
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