Coop Sleepwares

Coop Homegoods Rebrand

2022

Unpublished & confidential work.

Known for their top-rated adjustable pillows, Coop came to us needing help to establish themselves as more than just a pillow company, but as an authentic and innovative sleep brand. We developed a new strategy and identity, and gave them a new brand descriptor, “Coop Sleepwares.”

With their adjustable “Oomph” foam stuffing, their main ask was for a brand that said adjustability, personalization, and individualism. We designed a logo with an infinity symbol, representing the products’ unique adjustability feature and their infinite possibilities. In all, we developed a visual identity rich in personalization, sophistication, and elegance.

Role:
Graphic Designer – Art direction and brand identity lead.

Client: Coop
Agency: Red & Co.
Year: 2022
Creative Director: Max Erdenberger