Bodiology

Theya Healthcare Rebrand

2022

Confidential — Brand launch scheduled for Sept/Oct 2022.

Known for their mastectomy and post-surgery bras, Ireland-based femtech company, Theya Healthcare needed a complete rebrand to shift from the cancer space to being a brand for all women regardless of their stage in life. Renaming them Bodiology, we grounded their new identity in respect for female embodiment, scientific study, and womanly intuition.

Their new brand identity embodies femininity and illustrates the inherent connectedness of women. The negative space held between arching letterforms suggests a blooming flower – an expressive evolution of a rose, their previous logo.

Role:
Graphic Designer 

Client: Theya Healthcare
Agency: Red & Co.
Year: 2022
Art Director: Naz Sahin

JORDENN BAILEY  © 2022