Perfectly Imperfect Parenting

Babyganics Relaunch Campaign

2021

Babyganics needed to make a strategic shift that could revive their brand in the baby category. With the insight that most baby brands are filled with perfectly behaved babies, picture-perfect smiles, and clean nurseries, we set out to help out real-life parents who struggle with overwhelming parental pressure and judgment and to create a nontoxic baby culture that supports real parents. The idea: Here’s to Perfectly Imperfect Parenting.

The visual language of the campaign used the iconic green and white of their packaging and incorporated bright complementary colors and a bold graphic type treatment that spoke to parents in a mature but playful way. We developed a new social media identity and strategy for the brand that spoke to parents, instead of children.

View the spot here.

Role:
Graphic Designer – print and digital assets for .com, social media, and end frames

Client: Babyganics
Agency: Red & Co.
Year: 2021
Art Director: Zorica Radovic
Animation: Hieronymus

Awards:
Anthem Awards | Gold – Diversity, Equity, & Inclusion: Campaign – Brand 2022

Animation by Hieronymus

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