Powerfully Versatile

Adidas Women's FW19 Campaign

2019

Adidas wanted to alter how they were marketing to women, so for their fall 2019 women’s campaign, we integrated Adidas’ three separate women’s lines (Performance, Athletics, and Originals) for the first time, and created a campaign across all Adidas platforms — in retail, print, digital, and social.

To emphasize Adidas’ versatility, we spotlighted multifaceted women who juggle varying roles on daily basis. We created an editorial-style lookbook that was shoppable on mobile, via print with QR code, and through social and on adidas.com. It featured interviews, quotes, and compelling visuals that highlighted the versatility of one item by styling it in three different ways.

Role:
Graphic Designer – print and digital design, on set art direction of still photography, creator of campaign toolkits and guidelines

Client: Adidas
Agency: Red & Co.
Year: 2019
Art Director: Zorica Radovic
Photographer: Chantal Anderson
2nd Shooter: Kourtney Kyung Smith
Stylist: Imogene Barron
Ambassadors: Lorenza Izzo, Danielle Kang & Sofia Huerta

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